Shadé Owomoyela

Welcome! I'm Shadé, a branded content editor at Hearst working across print and digital campaigns for Cosmopolitan, Elle, Good Housekeeping, Harper's Bazaar, Red, Prima, Digital Spy and more.

With a background in commercial book publishing, marketing and content writing, there's nothing I love more than telling captivating stories that inspire, educate and entertain.

Interested in: all the best f-words (food, fashion and fitness), luxury travel, beauty, wellness and anything that involves tea and/or cake...

 - Franz Kafka

"A non-writing writer is a monster courting insanity"

Latest Work...

Affiliate Writing - Stylist

Editorial - Stylist

Stylist Commercial Commissions

Explore the articles I've commissioned from my fellow writers, journalists and experts...

Reel Production

Social Media Copywriting

Commercial Emails

TINA the musical: 3 reasons why you need to go

TINA is more than just a musical: it’s a moving account of an extraordinary woman who defied the boundaries of her age, gender and race to become one of the world’s most celebrated artists.

Written by Olivier Award-winning playwright Katori Hall, directed by the internationally acclaimed Phyllida Lloyd and presented in association with Tina Turner herself, the production maps Tina’s journey to stardom – transporting the audience from her humble beginnings in Nutbush, Tennessee and over a decade

Get £200 worth of beauty goodies delivered to your door

The Ready, Set, Glow box is here to answer all of your skincare prayers and it’s full to the brim with over £200 worth of goodies… Indulging in new beauty is the holy grail of retail therapy, so what could be better than a haul of the industry’s best products delivered straight to your door? Turns out you’re in luck. Stylist have partnered with Cohorted to bring you the Ready, Set, Glow box – an edit of 15 staple skincare and beauty products to help you shine throughout winter and beyond. Graced

3 ways to feel more powerful

When it comes to feeling at the top of your game, sometimes donning your favourite power pose-worthy outfit just won’t cut it… If you’re partial to a lavish spending spree or wardrobe restock (guilty) when you’re feeling less than your best, would you believe us if we said we’ve got three ways to make you feel more powerful without taking any drastic measures? A good way to start is always with the basics: aiming to sleep better, managing your stress and trying to live a healthier lifestyle. Tha

Join our Strong Women editor for an exclusive event with Fitbit

Book your spot at the Strong Women Wellbeing Summit Struggling to keep on top of your wellbeing in an uncertain world? Strong Women has partnered with Fitbit to bring you all the advice you need to thrive in 2023… Looking after our wellbeing can be difficult at the best of times but in a world that’s in a state of constant rapid change, it becomes even harder. That’s why we’re partnering with Fitbit to bring you the Strong Women Wellbeing Summit on 17 January 2023. Hosted by Strong Women editor

We’ve found the perfect spot for a Christmassy London outing

Step into Christmas at The Trafalgar St. James From a fabulously festive afternoon tea to al fresco Christmas cocktails, this London hotel is the perfect spot for falalalala-ing your way through December. Picture this: you’re digging into slow-cooked beef brisket with a warming mulled wine to wash it down or taking your time over a yellowfin tuna tartare as you sip on a ridiculously Christmassy cocktail with a spectacular view of the London skyline. You might even be nibbling on mini mince pie w

This festive tipple is your go-to gifting solution this Christmas

Treat your loved ones to a bottle of Chambord this Christmas It’s fruity, indulgent and comes in a beautiful spherical bottle… what’s not to love? Yes, it’s nearly that time of year again and if you haven’t started your Christmas shopping yet, now’s as good a time as any to crack on. As the year draws to a close, we’re all looking forward to sharing a festive drink or two with family and friends and nothing feels quite as special as opening a bottle of velvety smooth Chambord Black Raspberry Liq

Get £10 off our limited edition beauty box

Get £10 off the ultimate beauty box The Prep, Party, Pamper edit includes 16 of this season’s most coveted beauty products and you’re going to love them all…

Fancy treating yourself to a pre-Christmas gift? Want a box full of hand-picked, best-in-class beauty delivered straight to your door? Then you’re in luck. We’ve partnered with Latest In Beauty to bring you a thoughtfully curated treasure trove of products worth over £260, for just £65. Did we mention that you can get an additional £10 o

Meet your go-to autumn accessory

IKKS Paris’s 111 bag is the must-have accessory of the season It’s a bag and a clutch in one… what more could you want? What’s a good outfit without a complementary bag to finish off the look? Say goodbye to your trusty tote, because IKKS Paris are bringing you a new multi-functional must-have that’s as versatile as it is stylish: the 111 bag. Featuring seven styles and eight straps to mix and match, the 111 collection is designed to champion your unique personality and match any vibe or mood. S

Say hello to the ultimate beauty box

We’ve teamed up with Latest In Beauty to bring you a hand-picked selection of 16 of our seasonal beauty favourites… There’s nothing better than a box full of best-in-class beauty delivered straight to your door, which is why we’re super excited to be collaborating with Latest In Beauty for the first time to bring you just that. Featuring 16 must-haves and cult favourites, 10 of which are full-size, alongside newcomers making waves in the beauty industry, the Prep, Party, Pamper box contains over

Win wow-worthy prizes on the Wheel Of Dreams

Win wow-worthy prizes on the Wheel Of Dreams With over £21k worth of prizes to be won at our unmissable IRL event, Christmas might just come early for our VIP ticket holders… This year, the Stylist Live VIP experience is your golden ticket to bagging a dreamy surprise gift. From facials and furniture to pressies from the likes of Glossier, Mirabeau, BYOMA, L’Occitane and Caudalie, the brand new Wheel Of Dreams is offering over £21k in incredible prizes. Better still, with a VIP ticket you’ll get

Marketing Copywriting

Appear Here

Appear Here •

Scent-scaping with Sowvital

Since plants became the new pets, attention has turned to how best to care for our leafy friends. Introducing Sowvital: The specialist plant care brand pioneering fertiliser formulations for house plants.

The UK-based brand launched with Appear Here on Redchurch Street, Shoreditch this spring with a botanically immersive (and impressive) shop. Front and centre was Sowvital’s signature scent. We caught up with founder Jack Lewis on how Sowvital started, the art of scent-scaping and the secret be
Appear Here •

Happy minds

This week: How to stop doomscrolling and harness the power of the great outdoors.

Mental Health Awareness Week is nearly upon us and it’s no secret that we’re living amidst a global mental health crisis. You’d think a return to normality (whatever that means anymore) after the past couple of years was the light at the end of a very dark, very distressing tunnel, but just when we thought the worst had been weathered — months of health scares, virtual meetings, job loss, missing out on time with

Personal Blog

Medium •

You don’t have to have it all figured out at 22

You don’t have to have it all figured out at 22

2021 was probably the worst year of my life for many reasons. I didn’t intend on leaving my full-time job with nothing else lined up and a quickly dwindling bank account. I didn’t see my relationship with food deteriorating and anxiety consuming even more of my life than it already did. I didn’t see myself having an existential crisis and juggling about 5 different business ideas with the temptation to completely give up on finding a purpose in li
Medium •

The New 9–5

With the ‘Great Resignation’ looming, businesses are facing a fight to keep their employees. The solution? The four-day work week of course.

Is it just me or is the timing of the UK’s sudden interest in trialling a four-day week a bit suspicious… People have been repeating the loop of burnout and breaking point for years. It’s only now that news has spread that Millennials and Gen Z are planning to quit their jobs that businesses are shaking a leg to find a solution.

A survey conducted by recr
Medium •

The thing about the 9–5

The thing about the 9–5

When SZA said “Run fast from my day job” I really felt that. I think this style of working is beneficial for some, but for me? I felt trapped.

A young woman steps off the train, her sweat drenched t-shirt sticking to the slick skin of her back. Her shoulders are slumped, her eyes dart anxiously around the platform, and her cheeks are sore from smiling all afternoon. Her feet ache as she ambles to the station exit. With a heavy mind still buzzing with ‘to do’s’, she’s al
Medium •

Should we avoid ‘buy now pay later’ schemes?

Should we avoid ‘buy now pay later' schemes?

The use of ‘buy now pay later’ (BNPL) is on the rise with BNPL providers acquiring 1.6m new customers in 2021 according to Credit Karma. The attractiveness of interest-free and flexible payment plans may seem like a shopaholic’s dream. But with UK shoppers racking up over £4.1bn in ‘significant’ BNPL debt, and the government announcing their intention to regulate the market in early 2021, this new way to splash the cash should be approached with caution.

Wh

Aila Magazine articles

Aila •

The Shopaholics guide to Sustainable Shopping

The Fashion Industry is one of the biggest contributors to global warming. It produces around 10% of global carbon emissions, with many fast fashion brands exploiting environments and workers in the Global South to churn out cheap clothes at a rapid rate. Fast fashion specialist Zara produces around 450 million garments per year and releases around 500 new designs per week. A call for a change in consumer attitudes and better brand responsibility is undoubtedly essential. However, what can peopl
Aila Magazine •

Money, money, money - why don't we have any in January?

Money, money, money. It’s the taboo of the town at this time of year. Everyone shopped until they dropped over Christmas and indulged their family and friends with extravagant presents and luxurious experiences. But at what cost?

January has hit. Most of us are weeks away from our next monthly paycheck and our wallets are feeling more than a little sore after the hidings they received over the festive period. Feelings of guilt start creeping in and the thought of all the money we merrily splash
Aila Magazine •

The Shopaholic’s Guide to Ditching Fast Fashion

When the phrase retail therapy gives you goose bumps, and the first thing you do on payday is hit 'checkout' on all of your online shopping baskets, you know you're in deep.

I love clothes. I love looking at them, buying them, styling them, and, much to the dismay of whoever I'm shopping with, I sometimes stroke them too. But recently, when the adrenaline of embarking on a major shopping spree wore off, I got an icky feeling. It left me hundreds of pounds out of pocket and drowning in a sea of

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